All Pet Card
2023 Graphic Design USA American Graphic Design Award - Brand Design
2023 Vetty Award - Bronze Award (Logo)
Healthy pets. Happy wallets.
All Pet Card, a brand-new entry to the fast-growing buy now, pay later industry, and the first exclusively focused on the pet industry, sought to stand out by bridging the gap between the financial world and the affectionate pet realm. We began by crafting a brand narrative. Offered exclusively through veterinary practices, the brand needed to speak to both vets and pet owners. We landed on the tagline "Healthy pets. Happy wallets," a promise that speaks directly to both pet owners and veterinarians. The visual identity, characterized by a blend of dark blue, teal, and pops of yellow, aims to instill confidence and trust, crucial in the financial industry. The inclusion of adorable pet imagery not only brings the brand to life but also ensures a delightful visual experience during some potentially difficult times for pet parents having to choose how to finance their pet’s care.
Industry
Finance
Visual Identity
What I Did
Putting pets first.
As the brand expanded across various touchpoints, from print collateral to the web, I maintained a delicate balance between creativity and compliance. Navigating the intricate legal landscape of the financial industry, I ensured every aspect of the brand remained true to its essence while adhering to regulatory standards.
All Pet Card’s brand tells a heartwarming story and is chock full of smiles, barks, and purrs that celebrate healthy and happy pets.
