Alberici
A modern brand built on tradition
Alberici is a diversified construction company that partners with leading organizations to build some of the most challenging and important projects in North America. The modernization of Alberici's brand was a strategic endeavor aimed at aligning their narrative and visual design with the company's overarching business goals. Despite their significant contributions to complex construction projects, Alberici's humble corporate culture had resulted in a lack of emphasis on branding and messaging. Recognizing the need for a cohesive brand narrative and visual identity, Alberici wanted to refine their identity while retaining core elements such as their iconic red color and logo.
Industry
Construction
Visual Identity, Website, Environment
What I Did
Evolving a brand
Through extensive conversations and collaboration, we uncovered Alberici's unique story, emphasizing their culture-driven approach and their ability to tackle ambitious projects with precision and expertise. This narrative culminated in the tagline "Built for the challenge," encapsulating Alberici's commitment to excellence and their appeal to innovative problem-solvers.
In translating this narrative into visual design, I modernized key elements while maintaining a sense of authenticity and sophistication. Leveraging a grid-based approach, the design brought structure and consistency to various brand assets, reflecting Alberici's meticulous process-driven culture. The incorporation of bright, clear imagery showcasing both projects and people underscored the company's personal and people-centric promise.
Telling a bigger story
The updated visual identity not only reflects Alberici's values and expertise but also supports their business objectives by enhancing brand perception, attracting talent, and facilitating continued growth and innovation. Moving forward, Alberici remains committed to fully integrating their evolved brand across all aspects of their business, demonstrating their dedication to excellence in every endeavor.
