Aclara
Services - Environment, Signage
When Aclara relocated its corporate headquarters, they wanted to create a workplace that enhanced the way they worked and incorporated Aclara’s brand into the built environment.
Raising the bar.
Utilizing a tonal color scheme and dramatic lighting, I designed a feature wall in Aclara’s new headquarters that showcases a brand that is modern and forward thinking. I side lit Aclara’s logo with a dimmable, blue light that reflects Aclara’s brand colors, gives the logo depth and serves as functional mood lighting during evening events which are often held in the space.
The elevator wall features a custom designed super graphic. The geometric graphic abstractly visualizes the business solutions Aclara provides its clients (communication, connectivity, technology and nodes communicating with each other to create “smart grids”) and also references the circular mark in Aclara’s logo. Privacy film for the main conference rooms was another feature Aclara requested. The sweeping curves from Aclara’s new logo were used again to create a custom pattern in the film which creates an additional connection to the firm’s brand visuals.
A space of their own.
By leveraging Aclara’s story and digging into their brand, the Lawrence Group Interiors team & I created a fresh, modern and collaborative space that will compliment and support the company’s mission and continued growth.